Farleigh School - (Digital) Marketing Communications Assistant

Hampshire
Farleigh School
Term Time

Summary

We are seeking a marketing professional with excellent administrative and organisational skills, ideally with a particular focus on digital engagement methods.

Detail

The successful candidate will have an active role in all aspects of the school’s communications with its stakeholders, including current and prospective parents, past pupils and past parents. The role is busy and varied: from digital marketing and content creation for the website, social media, digital and printed newsletters, to graphic design, photography, editing and proof reading, maintaining databases and being responsive to parents and colleagues. An important feature of the role is the ability to multi-task and a willingness to get involved in the daily life of a vibrant boarding school.

We are seeking an individual to work full-time for 39 weeks per year (34 term time weeks and 5 weeks in the school holidays); for the right applicant, with the necessary skills and experience, we would consider part-time approaches and/or a different number of weeks per year, as well as the opportunity for a degree of working flexibly. Working hours are based on 37.5 hours per week, Monday to Friday, with a 30-minute unpaid lunch break. During term-time this will normally be completed between 8.00am and 6.00pm, but with occasional requirements to work outside these hours in line with the requirements of school events. Applicants are encouraged to state their desired working hours and pattern in their application.

Particular Tasks & Responsibilities:

Drafting the weekly Whiteboard email to parents (via MailChimp).
Creating other digital newsletters e.g. to past pupils, past and prospective parents (also via MailChimp).
Updating the school website (copy, news stories, images etc.).
Social media content creation.
Developing and managing the alumni database in order to engage proactively and regularly with former pupils of the school.
Photographing school life, downloading, editing and uploading images to photo libraries for parents, staff and pupils.
Ensuring Farleigh information and images are up-to-date on education websites and in education guides.
Identifying contributors and content, as well as writing and editing articles, for the website, termly school newsletter and alumni newsletter.
Promoting Open Mornings, alumni events etc. through relevant marketing channels eg. social media, digital marketing, printed marketing materials and advertising.
Producing advertisements and marketing flyers, working with graphic designers where required.
Writing press releases and articles for local and education publications.
Assisting at major school events, such as Open Mornings (once or twice per year on a Saturday morning), Grandparents’ Day, evening concerts and plays etc.
Be willing to uphold and support the Catholic ethos of the school
This list is not exhaustive, but additional activities may include: welcoming prospective parents, giving tours of the school, arranging marketing events, updating school publications and displays around the school.

The ideal candidate will have:

Essential:

Strong administrative and organisational skills with a high degree of IT literacy
Excellent written and verbal communication skills with a keen eye for detail
Experience of using MailChimp, ToucanTech or similar software, or the ability to pick it up quickly
Experience of using social media in a professional context
Experience of updating website content
Experience of writing, editing and proof reading in order to produce concise, informative and engaging copy
The ability to be creative, proactive and work independently
A flexible and discreet team player
Ability to thrive in a busy environment

Desirable: